Choose a Future-Proof Website Address


When you’re thinking of a domain name for your Website, try to avoid using anything that may limit you in the future. For example, if you’re a candidate for political office and you put a year in your Web address, such as joesmith2012.com, then your site will seem to “expire” after 2012. If you decide to run for office again past that year, your address would look embarrassingly outdated. Once it becomes an obsolete sounding address, you’ll probably choose to start over with a new domain name and in the process lose the branding and links you may have built up over the previous year(s).

Another example of a corner you could paint yourself into is putting some technology in your domain name that may have a limited life. Let’s say a seller of pagers had started a site years ago with “pagers” in the address like bestpagers.com. The site gained popularity over time and traffic was flowing in. That is, until cell phones became the new standard and pagers pretty much became obsolete and ended up in landfills.

Even something as seemingly innocent as using the word “blog” in your address might prove limiting at a future time. Let’s say your domain name is therealestateblog.com. Someday you may decide to go to a forum only format and find the word “blog” no longer relevant to your site.

I would strongly suggest avoiding time-specific and otherwise limiting words in your domain choose name, unless you are perfectly fine with the consequences.